what is just?

We sought a name that represented both what we do and more importantly what we stand for. The name justclaims was the perfect fit. The definition of "just" says it all:

just (jŭst) adj.

• Honorable and fair in one's dealings and actions
• Consistent with what is morally right; righteous: a just cause.
• Properly due or merited: just deserts.
• Law. Valid within the law or contract; lawful: just claims.
• What is legally or ethically right or proper
• Implying justice dictated by reason, conscience, and a natural sense of what is fair to all
• Free from favoritism or self interest or bias or deception
• Of moral excellence
• Suitable or proper in nature; fitting
• Based on fact or sound reason; well-founded: a just appraisal.
• Rendering or disposed to render to each one his due; equitable; fair; impartial

Thesaurus

• Free from bias in judgment: disinterested, dispassionate, equitable, fair, fair-minded, impartial, indifferent, nonpartisan, objective, square, unbiased, unprejudiced. Idioms: fair and square. 
• Consistent with prevailing or accepted standards or circumstances: appropriate, deserved, due, fit, fitting, merited, proper, right, rightful, suitable.
• Based on good judgment, reasoning, or evidence: cogent, solid, sound, tight, valid, well-founded, well-grounded. 
• In an exact manner: even, exactly, precisely.
• With precision or absolute conformity: bang,, direct, directly, exactly, fair, flush, precisely, right, smack, square, squarely, straight.
• To the fullest extent: absolutely, all, altogether, completely, entirely, flat, fully, perfectly, quite, thoroughly, totally, utterly, well, wholly.